The argument for the cinema has always been made on the wrong terms. Its defenders talk about screen size, sound quality, picture resolution — as if the competing platform were a slightly inferior television. This misses the point almost completely. The cinema was never primarily a delivery mechanism for film. It was a social technology: a way of watching something difficult in public, alongside strangers, and being changed by the fact that they were changed alongside you.

That experience is irreplaceable, and we are in the process of replacing it. Global cinema attendance fell by over 40% between 2019 and 2023. Recovery has been partial and uneven. The independent and arthouse sector — where cinema as a form does its most interesting work — has recovered least.

The Phenomenology of the Dark Room

There is something specific that happens to perception in a cinema. The darkness removes the visual competition of the surrounding environment. The scale exceeds peripheral vision, producing a kind of immersive surrender that no domestic screen can replicate. And crucially: the presence of other people — their laughter, their silence, their audible discomfort — adds a layer of meaning that watching alone cannot generate. Shared experience is not the same as individual experience had simultaneously. It is a different kind of experience altogether.

The darkness of the cinema removes the visual competition of ordinary life. You cannot check your phone because the film has become your only horizon.

What the Statistics Don't Say

The most concerning trend is not attendance figures for blockbusters — those have partially recovered. It is the collapse of the audience for films that require something from the viewer: patience, unfamiliarity, the willingness to sit with a narrative that does not resolve tidily. These films now go directly to streaming, where they are watched in fragments, with notifications on, while doing something else. They are technically seen. They are not experienced.

40%
global cinema attendance decline, 2019–2023
62%
of streaming viewers watch with a second screen active
higher recall of films seen in a cinema vs. at home

Common Questions

Streaming and cinema serve different functions — the problem is the industry treating them as substitutes. A film designed for communal theatrical experience, watched alone on a phone, is not the same film.
Many do. Television drama has largely colonised the prestige serial form. But films designed around phenomenological impact — sensory intensity, temporal manipulation, scale — suffer significantly from domestic viewing conditions.
Public subsidy, programming diversity, and audience development work — particularly with younger viewers who have never had the cinema as a default social venue — are all part of the answer. None of them are sufficient alone.
Marcus Holt
Marcus Holt is a film critic and cultural essayist. He writes on moving image, collective experience, and the built environments of cultural life.